Pride. Loud, visible, real – and spelled out in full rainbow colours.
This design is a celebration, a signal, a statement. It doesn't whisper, it shouts – in all six colours of the classic Pride flag. It says I’m here, I’m queer, and I’m not fading into the background. Whether you're out and proud, still finding your way, or just here to support the ones you love – this is for you.
The bold LOVE at the heart of the design makes no apologies. It's a Toronto-style nod to diversity, community, and unapologetic joy. From the 6ix to the suburbs, from quiet days to loud parades, Pride is more than a party. It's visibility. It's resistance. It's family.
This isn’t just rainbow aesthetics – it’s legacy.
It’s a reminder that every colour has a story. And every story deserves to be seen.
This zip hoodie combines comfort with durability, made from a premium blend of organic combed cotton and recycled polyester. The 300 g/m² fabric offers a soft yet substantial feel, while the regular fit ensures a relaxed silhouette. It features a self-lined hood, concealed metal front zipper, and a classic kangaroo pocket. Details like set-in sleeves, metal eyelets, tonal round drawstrings with metal tips, and herringbone tape along the neck and zip interior give it a refined finish. Double stitching at the armholes, cuffs, and hem adds extra strength – made for everyday wear with lasting quality.
